Boosting your business 

It makes perfect business sense to work with us to make your accommodation more accessible to people with hearing loss because:

   

• There are approximately 10 million people in the UK who have hearing loss. (Action on Hearing Loss)

• One in six of your guests is likely to have hearing loss (and this proportion rises with age). 

• Once they have found accommodation that suits their needs, they can be loyal customers returning year on year. (Visit England)

• By 2031, it is estimated that there will be 14.5 million people with hearing loss in the UK. (AOHL)

• Over £2 billion is spent in England by disabled visitors and their companions each year. (Visit England)

• Disabled people tend to take longer holiday breaks than average and therefore tend to spend more money per trip. (Visit England)

• 11% of domestic overnight trips in England include someone with a health condition or impairment. (Visit England)

• If you're attracting overseas visitors, it is worth noting that approximately 36 million American adults report some degree of hearing loss.  (NIH)

 

Reaching a growing market

If you wish to appeal to the over 50s, becoming hearing loss friendly should have a greater impact on your business because:

• UK estimates show 42% of people over 50 have some degree of hearing loss. (AOHL)

• 70% of people over 70 have some form of hearing loss. (AOHL)

• 6.3 million are of retirement age (65+). (AOHL)

• By 2025 more than a third of the UK‘s population will be over 55. (Visit England)

• Over 1 in 3 domestic overnight trips are made by over 55‘s and this is increasing. (Visit England)

 

Targeted marketing

Once you've achieved the Sounds Good Charter Mark, you will be eligible for listing on Hearing Loss Friendly, the site which is all set to do for deaf travellers what Maiden Voyage does for businesswomen and what Dog Friendly does for dog-owners by showcasing the very best of what's available for this niche, but growing market.

 

Complying with UK legislation

All service providers in the UK must comply with the Equality Act 2010 and should familiarise themselves with their duties under the Act regarding to meeting the needs of guests with hearing loss.  Our audits will assist you in identifying areas for improvement and we can help you work towards full compliance and excellence in customer care. 

 

In addition to the Equality Act 2010, the other key legislation relating to accommodation and guests with hearing loss, is UK Fire Safety legislation.  We can work with you to provide appropriate equipment, access statements and evacuation plans to make available to guests with hearing loss.  

 

If you'd like to get ahead of your competitors and future-proof your business by becoming 'hearing loss friendly', contact us today.